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« December 3 Links | Main | Headline of the Day »

Thursday, December 3 2009

Press TV and the 'Truth' in Advertising

The UK's Advertising Standards Authority rules in favor of Press TV's questionable ad campaign. Details at The Guardian:

Four people complained to the advertising watchdog, saying the campaign was misleading because it did not make clear the channel was owned by the Iranian government.

They also said the claims "24/7 news truth" and "the full story" were misleading because they implied the channel offered unbiased reporting of news events, which they did not believe was the case.

But the ASA rejected the complaints, saying it was "not common practice" for news channels to state who they were owned or funded by.

The ASA added that the "24/7 truth" line would be seen as the "station's opinion of the information it provided rather than an objective term".

Truth in advertising now refers to the advertiser's opinion of the information it provided? I can hear Iranian spinmeisters already laughing.

 

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